In 2011, the CEO of Benton decided to create his own cosmetics company to help his brother, who had always suffered from various skin conditions, allergies and sensitivity. This brand stands out for creating its products in small batches, ensuring that they're always fresh. What's more, their products aren't tested on animals!
Definition of BENTON
Benton’ is inspired by and named after the movie ‘The Curious Case of Benjamin Button’in which Benjamin Button grows younger with time. In the movie, Benjamin has no choice but to leave his love, Daisy as he becomes younger. What if Daisy also could turn back the time of her physical appearance? Wouldn’t she be happier?
It may be just a fictional movie, but wouldn’t most people have the same desire to be young again? Likewise Benton wishes to turn back the time of your skin with healthy cosmetics. Benton cosmetics are designed to restore your skin back to its original, youthful condition with healthy recipes, rather than to give temporary effects with harmful ingredients.
What We Think
We did not focus on the expensive and glamorous casing but focused on the high quality skin-friendly ingredients in our product. This cosmetic could be used not only by me but my family and parents could also use it. In order to be healthy we try to consume nutritious food, it is the same as with our skin. To help provide the skin with its original strength is Benton's main objective.
Cruelty - Free Certification
We got the Cruelty-Free certification with “Beauty without Bunnies” mark that proves that we do not test on animals for all of Benton products by the world’s largest animal protection organization, PETA (People for the Ethical Treatment of Animals).
Brand Value Healthy Recipe
Our skin will reach its critical point from using stimulating harmful ingredients in a number of products. However small the amount would be in a product, the total amount of such ingredients in a variety of products can reach the point causing irritation or skin problems. We carefully select healthy ingredients from the development stage and use natural preservatives so that even sensitive skin can use our products. Please check the ingredients for your skin which cannot speak up.
Cosmetic that Communicates
In order to communicate with our customers, we sincere listen to what you have to say. We will carefully listen, so please tell us your opinion of the product’s deficiencies / service / recommendation / etc. by a blog, phone, email or any other alternate way.
Mass production would significantly reduce the cost. However, without compromising with the production cost, we have a principle on producing small amounts of products in order to supply our customers with freshly made products.
Natural Perservatives EURO – Napre
There are increasing usages of natural preservatives due to the problems caused by the artificial preservatives. Some natural preservatives causes more stimulation to the skin than the artificial preservatives due to the lack of skills on creating a natural preservative. The natural preservatives that Benton uses are extracted by the ultrasonic extract method from C&B Cosmetic’s special technology. This natural preservative is not only effective in skin care but also does not cause any irritation or stimulation to the skin.