K-Beauty wholesale
Amuse
Amuse is a vegan makeup brand founded in Seoul in 2018, combining trendy aesthetics, emotion, and sustainability. Guided by the philosophy “creating only products born from happiness and made with kindness,” Amuse offers playful, clean, and stylish cosmetics, perfect for a modern, conscious audience.
The brand’s identity is supported by 100% vegan, cruelty-free formulas and eco-friendly packaging, designed to deliver a fun, fresh, and accessible beauty experience.
At MiiN Trade, we feature a selection of Amuse’s most iconic products, including liquid and cushion tints, created to complement the most creative makeup routines with a clean, joyful approach.
The Pillars of Amuse
Vegan and sustainable beauty: 100% vegan formulas, cruelty-free, with environmentally friendly packaging.
Vivid, contemporary aesthetics: Fresh colors and sensory formulations conveying joy and personal expression.
Accessible clean beauty: Modern, easy-to-use, and visually appealing products.
Trend-driven quality: Inspired by Seoul’s vibrant culture, Amuse stays aligned with current style and preferences.
Conscious Fun for Everyday Makeup
Amuse takes a joyful approach to makeup, where creativity and ethics coexist naturally. Products such as Dew Power Vegan Cushion, Dew Tint, Jel-Fit Tint, and Bebe Tint offer soft textures, luminous colors, and vegan formulations that care for the skin without complexity.
These products deliver a juicy finish, fresh-looking skin, and a “no makeup makeup” effect with a touch of glow. They are ideal for those who want to express their personality while keeping clean formulations and modern aesthetics.
Why Choose Amuse at MiiN Trade?
Purchasing Amuse at MiiN Trade means integrating a fresh, modern K-Beauty makeup brand aligned with today’s conscious market demand. We provide access to uniquely styled vegan formulas, backed by professional distribution and specialized support.
We also supply visual and commercial materials reflecting Amuse’s playful spirit, enabling you to convey this value to your clients and connect with consumers seeking authenticity, quality, and joy in their makeup products.