The brand Xoy takes its name from the combination of the word "joy" with the letter "x", which stands for the unknown. It's the perfect name to represent these Korean masks: fun, unique and with surprising formulas. You'll find ingredients like eggplant or chocolate hidden inside its pretty and fun packaging.

XOY products are all natural and have been inspired by the effective ingredients used for centuries from around the world. Their products are also free of parabens and artificial fragrances and preservatives, and they don’t test on animals, so it’s a brand you can feel good about using.

This moisturising and revitalising mask features cacao extract as its star ingredient.

This soothing mask calms sensitive and blemished skin with the power of eggplant extract.

This brightening mask contains goat milk extract to leave your skin glowing and radiant.

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