K-Beauty wholesale
Beauty of Joseon
Beauty of Joseon is a Korean skincare brand that revives the beauty secrets of the Joseon dynasty and reinterprets them with modern cosmetic science. Inspired by traditional Korean rituals and the principles of hanbang (herbal medicine), the brand combines heritage ingredients with minimalist, highly effective formulas, resulting in skincare that is respectful, balanced, and sophisticated.
Each product is designed to improve the skin’s overall appearance over time, with lightweight textures, soothing ingredients, and formulas that focus on restoring balance, providing deep hydration, and strengthening the skin barrier.
With an elegant, understated aesthetic, Beauty of Joseon bridges the gap between tradition and innovation to create products that care for, calm, and brighten the skin. It’s an ideal brand for those who value heritage, ingredient purity, and clinical-level efficacy.
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- Coming soon!
- Out of stock - Notify me
Enter your email address and we will notify you as soon as the product is available.
- Coming soon!
- Out of stock - Notify me
Enter your email address and we will notify you as soon as the product is available.
The pillars of Beauty of Joseon
Tradition and innovation: The brand draws inspiration from Korean herbal medicine (hanbang), using traditional ingredients like ginseng, rice, and plum blossom water, combined with advanced cosmetic technologies.
Effective minimalism: Beauty of Joseon avoids overloaded formulas. Its products focus on essentials: hydration, soothing, and radiance.
Design with identity: Elegant and serene packaging reflects the brand’s historical inspiration, with a modern, refined twist.
Suitable for all skin types: Thanks to its gentle, well-balanced formulas, the brand is ideal even for sensitive or reactive skin.
Korean beauty inspired by the past
Beauty of Joseon is a Korean skincare brand that brings back hanbang principles to care for the skin with time-honored, effective ingredients. Tradition, science, and elegance in every product.
Why buy Beauty of Joseon at MiiN Trade?
At MiiN Trade, you can find Beauty of Joseon products available wholesale, perfect for adding a cult Korean brand to your beauty catalog.
We import directly from Korea and handle logistics from our warehouse in Spain, ensuring fast and reliable delivery across Europe.